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Nike React : st-Lazare

Interactive activation in Paris metro for Nike's latest running innovation


Creative Director : Andy Walker

Design Director : Helen Stergios

Production : Mediatransports Paris

To promote the release of their latest running innovation in France, Nike occupied one of the busiest sections of the Paris Metro system ; the Gare Saint - Lazare.

Roles included mapping out and designing installations that would promote the 4 key takeaways of the Nike React shoe; that it is soft, responsive, lightweight, and springy.