Creative Director : Andy Walker
Design Director : Helen Stergios
Production : Mediatransports Paris
To promote the release of their latest running innovation in France, Nike occupied one of the busiest sections of the Paris Metro system ; the Gare Saint - Lazare.
Roles included mapping out and designing installations that would promote the 4 key takeaways of the Nike React shoe; that it is soft, responsive, lightweight, and springy.