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GRAPHIC DESIGN
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Nike x NBA

NBA connected jersey install in Niketown London

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Role : Design

Creative Director : Andy Walker

Design Director : Wai Lau

Design : Morgan Ruby

Production : Millington Associates

Photography : Tom D Morgan

Retail install in Nike's flagship store in London to promote the Nike and NBA partnership, and the Nike connected jersey

Roles included creating a consumer journey, designing product displays and installations, and laying out globally directed creative material 

After the install, Niketown was visited by Kobe Bryant